We've helped ecommerce & B2B brands grow for 13 years. See our work →

More traffic won’t fix a broken funnel.

Conversion Rate Optimisation

We help ecommerce brands and B2B companies turn more of their existing visitors into buyers and leads — using a proven 3-month system built around your industry.

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CRO
The Problem

You’re spending thousands driving traffic to a site that doesn’t convert.

Most brands pour money into ads, SEO, and content — but never fix the funnel those visitors land in. The result? High bounce rates, abandoned carts, and leads that never close. We fix the funnel first, so every dollar you spend on traffic works harder.

Our Methodology

A 12-week system. Not a retainer.

Every engagement follows a structured 12-week sprint with clear deliverables, weekly updates, and measurable outcomes. No guesswork, no filler.

Phase 1

Research & Audit

Weeks 1–3
Week 1

Full analytics audit, heatmap & session recording setup, customer survey deployment.

Week 2

Competitive analysis, industry benchmark review, UX teardown of key pages.

Week 3

Prioritised opportunity map with projected revenue impact for each fix.

Phase 2

Fix & Implement

Weeks 4–8
Week 4–5

High-confidence fixes go live: copy rewrites, layout changes, trust signals, mobile optimisation.

Week 6–7

A/B tests launched on key hypotheses using VWO or Google Optimize. UGC & social proof campaigns deployed.

Week 8

Mid-sprint review: results check, winning variants pushed live, new tests queued.

Phase 3

Measure & Scale

Weeks 9–12
Week 9–10

Final round of A/B tests, checkout flow optimisation, AOV & revenue-per-visitor analysis.

Week 11

Full results report: conversion rate lift, revenue impact, test learnings, and next-phase recommendations.

Week 12

Handover & strategy session. Phase 2 scoping if results warrant continuation.

Our commitment: You’ll know exactly what we’re doing, when we’re doing it, and what it’s worth — every single week.

Book a Free Audit →
Daminico team collaborating
Why Daminico

We’re not a typical CRO agency.

  • 13 years in digital. We’ve worked across fashion, jewellery, SaaS, edtech, and B2B — we know what works in your industry.
  • We implement, not just advise. Our dev team builds directly on Shopify, WordPress, Webflow, and custom stacks.
  • No fluff, no filler. Every recommendation is backed by data, every test has a hypothesis, every report shows real revenue impact.
  • Small team, senior people. You work directly with strategists and developers — not junior account managers.
Case Studies

CRO results we’re proud of

A look at what’s possible when CRO is done properly.

CRO + Shopify German Kabirski

Higher conversion rates & faster load times — without a full redesign

Read case study ↗
German Kabirski case study
CRO + SEO Protect My Shoes

+34% conversion rate improvement for a leading footwear brand

Read case study ↗
Protect My Shoes case study
Email + CRO Casetext

Supporting Casetext’s growth before their $650M Thomson Reuters acquisition

Read case study ↗
Casetext case study

See all case studies →

Industries

CRO expertise across verticals

Ecommerce & DTC

Ecommerce & DTC

Shopify, WooCommerce, and custom stores. Product pages, collections, checkout flows, and mobile conversion.

B2B & SaaS

B2B, SaaS & EdTech

Landing pages, demo request flows, lead gen funnels, pricing pages, and trial-to-paid conversion.

Tools & Platforms We Use
Shopify Plus Webflow WordPress Figma VWO Hotjar Unbounce Leadpages Google Analytics Claude AI

+ many more tools depending on your platform and needs

What Clients Say

What our clients are saying

Olivia Hollaus
Olivia Hollaus Protect My Shoes

“We’ve been working with Daminico for over 10 years. They manage our Shopify design, maintenance, SEO, and all things CRO. They’ve been an essential partner in our growth.”

Emily
Emily Hare + Hart

“We are impressed with the work done by team Daminico. They did a thorough review of our needs and not only constructed a stunning website for us, but completed it within an accelerated time.”

Rukmee Patel
Rukmee Patel CaseText

“I cannot recommend Daminico highly enough. I really appreciate their detailed knowledge of digital marketing and how they think through the user’s journey to create the best copy and experience.”

Loan Laux
Loan Laux

“The Daminico team went above and beyond to deliver exactly what we needed. Despite constant back-and-forth and requests for edits, they were always very accommodating. Their knowledge of e-commerce is strong and they never failed to deliver.”

Adriel Darvish
Adriel Darvish Co-Founder, JoinSwitch

“The Daminico team is excellent and understands e-commerce unlike anyone else I know. His early work for us continues to benefit us to this day.”

Olivia Hollaus
Olivia Hollaus Protect My Shoes

“We’ve been working with Daminico for over 10 years. They manage our Shopify design, maintenance, SEO, and all things CRO. They’ve been an essential partner in our growth.”

Emily
Emily Hare + Hart

“We are impressed with the work done by team Daminico. They did a thorough review of our needs and not only constructed a stunning website for us, but completed it within an accelerated time.”

Rukmee Patel
Rukmee Patel CaseText

“I cannot recommend Daminico highly enough. I really appreciate their detailed knowledge of digital marketing and how they think through the user’s journey to create the best copy and experience.”

Loan Laux
Loan Laux

“The Daminico team went above and beyond to deliver exactly what we needed. Despite constant back-and-forth and requests for edits, they were always very accommodating. Their knowledge of e-commerce is strong and they never failed to deliver.”

Adriel Darvish
Adriel Darvish Co-Founder, JoinSwitch

“The Daminico team is excellent and understands e-commerce unlike anyone else I know. His early work for us continues to benefit us to this day.”

FAQ

Common questions about our CRO service

Most clients see measurable improvements within the first 4–6 weeks. High-confidence fixes go live immediately, while A/B tests run for 2–4 weeks to reach statistical significance. By the end of the 12-week sprint, you’ll have a full results report with revenue impact.

We work across Shopify, WooCommerce, WordPress, Webflow, and custom-built platforms. Our dev team implements changes directly — you don’t need to involve your own developers unless you want to.

We don’t just send you a PDF of recommendations. We research, implement, test, and measure — all within a structured 12-week sprint. We also bring deep industry knowledge, so we’re not guessing what works for your vertical.

No. Every engagement is a 12-week sprint with a clear scope and deliverables. If results warrant a second phase, we’ll scope it together — but there’s no obligation to continue.

A 30-minute call where we review your site, analytics, and conversion funnel. We’ll identify your top 3–5 conversion blockers and give you actionable next steps — whether you work with us or not.

Pricing depends on the size and complexity of your site. We’ll give you a fixed quote after the free audit — no surprises, no hidden fees. Most 12-week sprints range from $3,000–$8,000.

Stop guessing. Start converting.

Get a free audit of your site — we’ll show you exactly where you’re losing conversions and how to fix it.

Book Your Free Audit →