Brooklynbotany
Brooklyn Botany is a natural skincare brand inspired by Brooklyn's vibrant and diverse culture. Its products are dedicated to creating high-quality, plant-based skincare and cater to various skin types and concerns. Each formulation is meticulously crafted with natural ingredients, reflecting the brand's commitment to purity and efficacy. Brooklyn Botany's mission is to provide customers with skincare solutions that are not only effective but also environmentally conscious, aligning with the growing demand for sustainable and ethical beauty products.
Requirements
Brooklyn Botany approached us with a pressing issue: their conversion rate from Google AdWords traffic was significantly lower than expected. Despite investing in Google AdWords to drive traffic to their site, they did not see a proportional increase in sales. The brand needed a comprehensive analysis and solution to enhance its online shopping experience, optimize its website, and ultimately convert more visitors into customers.
Challenges
Brooklyn Botany faced several challenges, including a low conversion rate from Google AdWords traffic, an inconsistent shopping experience, ineffective product page templates, and a lack of trust-building elements on their website.
Services Provided & Features Implemented
Using our expertise in Shopify and understanding what makes customers buy decor online, we implemented several key features and design elements
Product Image Optimization
We optimized product images to create a visually appealing and uniform look across the site, enhancing the overall visual consistency and professionalism.
Standardized Shopping Experience
We ensured a standardized shopping experience, reducing friction in the buyer's journey and making it easier for customers to navigate and make purchases.
Redesigned Product Page
We redesigned the product page to better highlight key features and benefits, making it easier for customers to make informed purchasing decisions.
Ingredients Page
We added an ingredients page that provided transparency about the natural components used in their products, building trust with customers.
Customer Reviews and Testimonials
We integrated customer reviews and testimonials to showcase user-generated content, enhancing credibility and encouraging potential customers to make a purchase.
Cart Drawer
Enhanced the shopping experience with a sleek cart drawer allowing customers to view and manage their cart without leaving the current page. AJAX cart supports related product information.
Solutions
To address their concerns, we provided a thorough CRO (Conversion Rate Optimization) audit along with comprehensive Shopify Design & Development Services. Our goal was to identify the key issues affecting their conversion rates and implement solutions to improve their overall e-commerce performance.
Results
The new Shopify website for Brooklyn Botany is fully responsive and optimized for quick loading times, providing a seamless user experience. The improvements collectively resulted in a significant boost in conversion rates, helping Brooklyn Botany turn its increased traffic into successful sales. The high-converting design enables easy product discovery and purchase, while features like optimized product images and customer reviews enhance the shopping experience. By addressing both the aesthetic and functional aspects, we successfully elevated Brooklyn Botany's online presence, positioning it as a leader in natural skincare products.