GERMAN KABIRSKI
German Kabirski is a renowned jewellery brand celebrated for its bold and unconventional designs. The brand crafts unique and artistic jewellery pieces that stand out in the fashion world, appealing to those who appreciate avant-garde aesthetics and exceptional craftsmanship. German Kabirski's creations are a blend of art and luxury, capturing the essence of individuality and creativity.
Requirements
German Kabirski approached us with two critical issues: low conversion rates and slow website speed. Despite having a distinctive product line and a strong brand presence, these challenges were hindering their online sales performance. They needed a comprehensive strategy to enhance their conversion rates and improve the overall speed and performance of their website.
Challenges
German Kabirski faced several challenges. The primary issue was the low conversion rates across their website, which was affecting their overall sales performance. Additionally, the website suffered from slow loading speeds, which negatively impacted user experience and increased bounce rates. The client was reluctant to redesign the entire theme code, necessitating improvements within the existing framework. Moreover, there was an over-reliance on third-party apps, which further affected site performance and speed.
Services Provided & Features Implemented
Using our expertise in Shopify and understanding what makes customers buy decor online, we implemented several key features and design elements
Made-to-Order Feature
Introduced a feature allowing customers to customize their jewellery pieces, enhancing personalization and engagement.
Custom Filters
Integrated advanced filters to help customers easily find specific products, enhancing their shopping journey.
Carousel Showcasing Best Sellers
Implemented a carousel to highlight best-selling products, drawing attention to popular items and encouraging purchases.
Press Releases Section
Added a section for press releases to showcase the brand’s achievements and media coverage, building credibility and trust.
Code Optimization
Improved the quality of the existing code and minimized dependence on third-party apps to enhance website load speed.
A/B Testing with VWO
Conducted A/B split tests on various website touchpoints for both mobile and desktop users, incrementally releasing changes that significantly increased CTRs on the website.
Solutions
To address these issues, we provided a comprehensive Conversion Rate Optimization (CRO) audit and Shopify design & development services. Our approach was to identify the key areas affecting conversion and site speed and implement targeted solutions to address these problems.
Results
German Kabirski experienced a significant boost in conversion rates, with more visitors completing their purchases. We significantly improved the website’s loading speed, providing a better overall user experience and ensuring that visitors stayed longer and explored more products. Furthermore, we successfully reduced the bounce rate and the click-through rates of product pages, encouraging higher user engagement. By addressing both conversion rate issues and website speed, we helped German Kabirski improve its online sales performance and deliver a better shopping experience to its customers.