HarbingerLA | Shopify Redesign & Development by Daminico

HarbingerLA

Harbinger is a Los Angeles-based design showroom known for its eclectic mix of premium textiles, wallpapers, lighting, and furniture. It offers an exclusively curated collection of exquisite antiques and vintage pieces sourced globally. Founded by Joe Lucas, Harbinger transforms spaces with its unique and timeless designs, appealing to those who appreciate refined aesthetics. Blending classic East Coast traditional style with West Coast cool, Harbinger’s offerings also feature Harbinger by Hand, a bespoke furniture line epitomising exceptional quality and craftsmanship.

Requirements

Harbinger LA approached Daminico with a crucial need to redesign its existing website on Shopify. Despite a strong brand presence and distinctive product offerings, the current website lacked the brand's contemporary and sophisticated image. Missing robust e-commerce functionality, hindered their ability to provide a seamless online shopping experience. The objective was to create a website to highlight and focus on their exquisite products while enhancing user engagement and smooth transactions.

Challenges

The existing website failed to reflect the brand's premium and modern aesthetics, and it lacked essential e-commerce functionalities. Additionally, the design needed to narrate a story that highlighted the brand's unique heritage and craftsmanship. Moreover, the website had to be mobile-responsive to cater to a wider audience.

Services Provided & Features Implemented

Using our expertise in Shopify and understanding what makes customers buy decor online, we implemented several key features and design elements

Mega Dropdown Menu

We organized products and categories intuitively for seamless navigation using a Javascript Mega dropdown menu, making it easy for customers to find what they need.

Cart Drawer

We enhanced the shopping experience with a sleek cart drawer allowing customers to view and manage their cart without leaving the current page. AJAX cart supports related product information.

Custom Filters

Integrating advanced filters helped customers easily find specific products, enhancing their shopping journey with efficient and user-friendly features that simplify searches.

Purchase Inquiry

A smooth enquiry process is crucial for high-ticket items as customers need assurance before ordering. It facilitates easy communication between customers and the brand for smooth enquiry.

Download Tearsheet

We added functionality for customers to download product information sheets, catering to designers and clients who need detailed specs. These PDF sheets can be managed from Shopify's backend.

Press Section

The press section highlights Harbinger LA’s media coverage and accolades, showcasing the brand’s achievements and recognitions to enhance its image and credibility.

Solutions

To address these issues, Daminico provided comprehensive Shopify design and development services. Our goal was to create a high-converting, visually stunning website that enhances the shopping experience and aligns with Harbinger LA’s premium brand identity.

Results

We ensured the website was fully responsive and optimized for quick loading times, providing a seamless user experience. The high-converting design enabled easy product discovery and purchase, while features like the mega dropdown menu and AJAX cart enhanced shopping. We strategically positioned the brand to highlight its premium offerings and unique story, boosting overall user engagement. By addressing both the aesthetic and functional aspects of Harbinger LA’s website, Daminico helped elevate its online presence, establishing it as a leader in the decor industry.